Vanarama has announced its fundraising total for Non-League Day 2015 in support of Prostate Cancer UK.
Non-League Day aims to encourage fans to watch their local non-league club during the annual international break where many Premier League and Football League clubs’ players are on international duty.
With the support of clubs, players and fans from the Vanarama National League and support from personalities such as Chris Waddle, Tubes from Soccer AM and comedian David Schneider, Vanarama launched #WearTheWig. The campaign called on the football community to don an orange wig for which Vanarama would donate for every picture posted to Twitter.
The hugely successful campaign saw Vanarama partner with Prostate Cancer UK with support from The National League for a second year running.
On announcing the total raised, Andy Alderson, Managing Director of Vanarama said: “Supporting great causes such as Prostate Cancer UK along with our other charities is important to everyone at Vanarama.
“The support from clubs, players and especially the fans has been amazing this year, once again proving that when the football family come together, amazing things are possible.”
On receiving the news of the fundraising total James Beeby, Director of Fundraising at Prostate Cancer UK added: “From clubs, players and fans from the grassroots game, National League and The Football League, to broadcast outlets such as BT Sport, so many people embraced the innovative #WearTheWig incentive on Non-League Day.
“That helped us raise money and awareness to combat a disease that affects one in eight men in the UK in their lifetime.
“Football is a wonderful way to reach out to men and their loved ones and this campaign is perfect example of what we call Men United – people joining together to fight a common opponent – prostate cancer. On behalf of all men affected by this disease I say thanks.”
Full details of the #WearTheWig campaign can be found at www.vanarama.co.uk/wearthewig including photos from the day.
The presentation was covered live on BTSport at the Bromley vs Altrincham game on Saturday 14th November 2015 where Brand Director Steve Mark presented the cheque to Daniel Richards, Senior Marketing Communications Manager at Prostate Cancer UK.